Mission, Identity, and Messaging
We clearly share what we do.
We make sure visitors can immediately understand who we are, what our mission is, and how we serve our community.
We make sure visitors can immediately understand who we are, what our mission is, and how we serve our community.
We keep our mission at the forefront.
We make sure our mission statement and purpose are clearly visible throughout the site.
We make sure our mission statement and purpose are clearly visible throughout the site.
We include a catchy tagline.
We use a short, memorable phrase that quickly communicates our purpose and impact.
We use a short, memorable phrase that quickly communicates our purpose and impact.
Our name is front and center.
We make sure our organization’s name is clearly visible so visitors instantly recognize who we are.
We make sure our organization’s name is clearly visible so visitors instantly recognize who we are.
We keep the focus on people.
We highlight real people, stories, and experiences to create an emotional connection with our mission.
We highlight real people, stories, and experiences to create an emotional connection with our mission.
We highlight our impact.
We share results, success stories, and statistics that demonstrate how donations make a difference.
We share results, success stories, and statistics that demonstrate how donations make a difference.
Design, Branding, and Visuals
We use a compelling hero image.
We feature a strong image at the top of the homepage that visually communicates our mission and captures attention.
We feature a strong image at the top of the homepage that visually communicates our mission and captures attention.
We use an eye-catching animated hero image.
We incorporate subtle animation or motion to draw attention to our mission and create visual interest.
We incorporate subtle animation or motion to draw attention to our mission and create visual interest.
We include videos on our homepage.
We use video to tell our story and show the impact of our work in a powerful and engaging way.
We use video to tell our story and show the impact of our work in a powerful and engaging way.
We use consistent branding and colors.
We apply the same colors, fonts, and visual style throughout the website to build recognition and trust.
We apply the same colors, fonts, and visual style throughout the website to build recognition and trust.
Our branding is strong.
We reinforce our identity through consistent visuals, messaging, and design elements.
We reinforce our identity through consistent visuals, messaging, and design elements.
Our logo is in the top left corner.
We follow common web design conventions so visitors always know where they are and can return to the homepage easily.
We follow common web design conventions so visitors always know where they are and can return to the homepage easily.
Usability and Navigation
We design the site with simplicity in mind.
We keep the layout clean and organized so visitors can easily find what they need.
We keep the layout clean and organized so visitors can easily find what they need.
Our navigation is intuitive.
We structure menus and pages so visitors can quickly find programs, donations, or ways to get involved.
We structure menus and pages so visitors can quickly find programs, donations, or ways to get involved.
We clearly show visitors how to use our website.
We guide users with clear headings, buttons, and layout so they can navigate the site confidently.
We guide users with clear headings, buttons, and layout so they can navigate the site confidently.
We include a sticky header.
We keep the navigation menu visible as visitors scroll so they can easily access important pages.
We keep the navigation menu visible as visitors scroll so they can easily access important pages.
We use interactive pages to emphasize important information.
We incorporate interactive elements like sliders, tabs, or animations to highlight key programs and initiatives.
We incorporate interactive elements like sliders, tabs, or animations to highlight key programs and initiatives.
Donations and Giving
We make it easy to donate.
We place clear donation buttons throughout the website so supporters can give quickly from any page.
We place clear donation buttons throughout the website so supporters can give quickly from any page.
We provide multiple ways to give.
We offer options such as one-time donations, recurring giving, sponsorships, and other giving opportunities.
We offer options such as one-time donations, recurring giving, sponsorships, and other giving opportunities.
Our donation page matches the rest of our site.
We keep the design and branding consistent so donors feel confident and secure while giving.
We keep the design and branding consistent so donors feel confident and secure while giving.
We include a planned giving page.
We provide information for supporters who want to leave a legacy gift or include us in their estate planning.
We provide information for supporters who want to leave a legacy gift or include us in their estate planning.
Engagement and Participation
We include strong calls to action.
We guide visitors toward meaningful actions like donating, volunteering, or joining our mission.
We guide visitors toward meaningful actions like donating, volunteering, or joining our mission.
We make it easy to volunteer.
We provide clear information and simple signup opportunities for people who want to give their time.
We provide clear information and simple signup opportunities for people who want to give their time.
We offer many ways to get involved.
We make it easy for visitors to support our mission through volunteering, donating, sharing, or participating in programs.
We make it easy for visitors to support our mission through volunteering, donating, sharing, or participating in programs.
There’s something for everyone.
We include opportunities for donors, volunteers, partners, and community members to engage.
We include opportunities for donors, volunteers, partners, and community members to engage.
We include social sharing buttons.
We allow visitors to easily share our content and campaigns on social media to expand our reach.
We allow visitors to easily share our content and campaigns on social media to expand our reach.
Updates and Transparency
We keep our website updated with current events.
We regularly post news, announcements, and updates so supporters always know what is happening with our organization.
We regularly post news, announcements, and updates so supporters always know what is happening with our organization.
We prioritize accountability and transparency.
We provide clear information about our finances, leadership, and programs to build trust with supporters.
We provide clear information about our finances, leadership, and programs to build trust with supporters.