In the last ten years, we have been through many things along side our clients.
We could make a giant list of things we’ve done. We won’t. We’ll keep it simple.
As a consultancy based agency, we often have dialog with our clients in the following 3 categories; we share our opinion, we provide advice or give specific direction.
– Opinion is just that, it’s what we think, just that; take it or leave it.
– Advice is the way we answer, ‘If it was our money, we’d do this. If we were you, we’d do this.’
– Direction is rare, but it is something we require, yup…require our clients to follow.
Below are those rare items we have required over the years, they work, they are the priority.
It’s About Trust
When your customer checks you out, it is an investigation. They search Google or visit your website and they are asking themselves, can I trust you? What you should do to build trust; be found when they search your name on Google. Present a professional website that is mobile friendly, free of ads and it works.
The goal is to move your customer from a natural state of ‘fear’ into a state of ‘trust’.
Destination AND Distribution
Your website is a place, and it is a broadcast tower.
Publishing updated, valuable content to those that want to listen is a critical driver of your brand, catalyst to your referral channel and a keystone of trust (see above) customers have in you; both current and future.
The goal is to build a relationship, something ongoing using what we call Broadcast Tower Marketing
Make IT About Them
Digital space is cheap and infinite. How awesome would it be if you could walk into the Home Depot and it would only show you products related to you. Walk into a car parts store and the store modifies itself to only show you the parts for your car or cars. This is possible with digital space.
Building a funnel that catches all and delivers them to a website page fails. Think about the customer, they are passively telling you a lot, and willing to tell you more, just ask and then deliver value.
The goal is to make it a personal valuable experience, without being creepy. Funnel Cake is Bad.